The Harry's Challenges app rewards marketplace
App partnerships

Your brand,
in their pocket.

Harry's Challenges is the app our athletes open every week to train, compete and redeem. An App Partnership puts your offer inside that loop, all year. Two levels, both always on.

8,000+ monthly actives 7x growth in four months
Become a partner Book a call

8,000+

Monthly active users

7x

Growth in four months

15,000+

On the email list

11,000+

Challenge entries completed

The growth

The app is exploding.

8,000+
Monthly active users, August 2026

Monthly actives went from 1,120 in April to 8,083 in August. Members log training, chase cash-prize challenges and redeem partner offers from the Rewards marketplace built into the app.

You can see the step in the chart, and we would rather point at it than hope you miss it. The app sat around 1,100 actives a month through to June, cleared 6,800 in July, then held it and grew again in August. Two consecutive months at this level, not a spike.

The audience is 87% Australian, and every offer is tracked, so you see what your listing actually did.

Monthly active users / Apr to Aug 2026
03k6k9kAPRMAYJUNJULAUG 1,120 8,083 Monthly active users, April to August 2026: 1,120 / 1,382 / 1,144 / 6,848 / 8,083
Where you will live

Not a mockup. This is the app today.

Rewards is where members go to claim partner offers, browse by category and discover new brands. Featured Partners sit at the top of it.

The Rewards home screen in the Harry's Challenges app, with an Altra 10 percent discount as the hero card

Hero Rewards placement

Featured Partners take the top card, with a claimable member offer.

Rewards category filters with BSC and MapleROO partner offers listed under Nutrition

Category listings

Browsable by category, with your offer attached.

Apparel partner cards in Rewards showing LSKD and Zorali member discounts

Your brand card

Your imagery, your logo and your offer, one tap from your store.

A sponsored Fastest 5km Run challenge in the app with an exclusive badge prize

Challenges and campaigns

Paid activations you can layer on top. Featured Partners get first look.

Who is already in

Backed by real brands.

Altra
Brand partner / Footwear

Presenting partner on Thinning the Herd. Their name is on the challenge artwork and their product is in the prize pool, in front of the community for the whole month it runs.

COROS
Brand partner / Watches

Prize partner on Clock the 3. A COROS watch is the prize every entrant is chasing, with the brand on the challenge artwork inside the app.

Budgy Smuggler Dusk and Dawn Funkita GOAT Modex Ritual Recovery WPN Wear Atohi LSKD Budgy Smuggler Dusk and Dawn Funkita GOAT Modex Ritual Recovery WPN Wear Atohi LSKD
RunVault Phyba Science in Sport Ruksak Iron Edge Get Going Funky Trunks Chasing Hard RunVault Phyba Science in Sport Ruksak Iron Edge Get Going Funky Trunks Chasing Hard RunVault Phyba Science in Sport Ruksak Iron Edge Get Going Funky Trunks Chasing Hard

The scrolling wall is our rewards partners: brands supplying product, offers and prizes into the app marketplace. A different relationship to a brand partnership, and a good place to start.

Where you sit

This is what your brand lives inside.

Cash-prize challenges run every month, and partner product and offers are woven through all of them. Look at the artwork below: COROS is on Clock the 3, Altra is on Thinning the Herd. That is a partner brand on the thing thousands of members are training for.

100 Push Ups a Day challenge The 4:45 Club challenge 500 Calorie Assault Bike challenge Clock the 3 challenge 500km Cycle challenge Press Under Pressure challenge Elevation Gain challenge Share the Miles challenge 100 Push Ups a Day challenge The 4:45 Club challenge 500 Calorie Assault Bike challenge Clock the 3 challenge 500km Cycle challenge Press Under Pressure challenge Elevation Gain challenge Share the Miles challenge
Fastest 100km Ride challenge The Big Wet One challenge Fastest Ski Erg challenge Thinning the Herd challenge Fastest Track Mile challenge Heaviest Squat challenge Most Pull Ups challenge Partner Running challenge Fastest 100km Ride challenge The Big Wet One challenge Fastest Ski Erg challenge Thinning the Herd challenge Fastest Track Mile challenge Heaviest Squat challenge Most Pull Ups challenge Partner Running challenge
What members do

Challenges

Users join running, endurance and fitness challenges, track progress, compete with the community and come back to Harry's again and again. Over 11,000 entries completed so far.

Where partners live

Harry's Rewards

The marketplace inside the app. Members browse partner brands, grab exclusive offers and redeem discount codes. Your listing sits here with your offer, your imagery and your story.

Who they are

The audience you reach.

Followers by age / the 25 to 44 core is 64%
13-17: 833 followers13-1783318-24: 1,919 followers18-241,91925-34: 5,968 followers25-345,96835-44: 5,654 followers35-445,65445-54: 2,754 followers45-542,75455-64: 903 followers55-6490365+: 273 followers65+273
87%
Australian
GeographyUnited States 9%, rest of world 4%
Australia: 87%United States: 9%Rest of world: 4%
AustraliaUnited StatesRest
Gender77% male, 23% female
Male: 77%Female: 23%
MaleFemale

Working age, overwhelmingly Australian, and weighted to the 25 to 44 band that buys performance gear. Plus 15,000+ on the email list.

12 months

Always-on presence in the app, not a one-off post.

12 giveaways Featured only

Monthly member giveaway plus the email campaign. Featured Partners only, not part of the base tier.

1 code

A referral link earning you $50 a ticket, or $100 on Featured.

8 categories

Experiences, Educational, Recovery, Events, Equipment, Apparel, Nutrition and Services.

Earn it back

You get paid to send people our way.

Every partner gets a unique referral code. Anyone who buys an event ticket through it earns you commission, paid to you. Promote Harry's to the audience you already have and the fee starts paying for itself.

App Partner
$50per event ticket sold

Your code works across King of the Hill and the Longest Mile.

Featured App Partner
$100per event ticket sold

Double the rate, plus 5 King of the Hill tickets and 5 Longest Mile tickets on day one. Around $3,750 of tickets to give away to your audience or use with your team.

Coming soon: commission on Harry's app subscriptions referred through your code.

Work out what you make back.

Slide to the number of event tickets you think you could sell through your code.

Tickets sold through your code
20
--
Commission
--
Tickets included
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Net position

The packages

Enter where it suits you.

Two levels of App Partnership. Start where it makes sense and move up when the numbers say so.

Open to approved brands

App Partner

$1,500+ GST / year

Be discovered. Sell to Harry's members. Earn from Harry's.

The entry point into the Harry's app ecosystem. Built for aligned brands that want an always-on presence in front of our community without committing to a larger sponsorship package.

Inclusions
  • Dedicated Rewards listingA branded in-app listing where members discover you, understand the offer and reach your products.
  • Exclusive Harry's member offerA genuine benefit: a discount, free shipping, a gift with purchase, exclusive product or another agreed offer.
  • Traffic and product discoveryDirect members from the Harry's ecosystem to your preferred store, landing page or conversion destination.
  • Partner dashboardVisibility over referral earnings, code usage, offer activity and available engagement metrics as the platform rolls out.
  • Offer managementManage or request changes to your member offer, including the discount amount or the offer structure.
  • Earn from Harry'sA unique referral code paying you $50 for every event ticket bought through it. Commission on app subscriptions is coming.
  • Access to additional opportunitiesAdd paid campaigns or event partnerships separately, when they are relevant to you.
Partner commitment
  • $1,500 + GST annual fee
  • Maintain a genuine Harry's member offer
  • Provide current brand assets, links and offer information for the listing
Sign up as an App Partner Book a call

$1,650 charged today, GST included. 12 months.

Limited positions

Featured App Partner

$4,000+ GST / year, plus a monthly product contribution

Be promoted. Put your products in members' hands. Become part of Harry's.

A deeper ongoing relationship for brands that want more than a listing. Elevated visibility and recurring product exposure across the app and the monthly member giveaway.

Inclusions
  • Everything in App PartnerThe full package: the member offer, dashboard access and the referral code, upgraded to $100 an event ticket.
  • Featured Rewards positioningElevated, priority placement inside Harry's Rewards to increase discovery and visibility.
  • Every monthly member giveawayYour products go into the monthly giveaway programme. Product straight into the hands of the community.
  • Every monthly giveaway emailYour brand and your supplied product featured in the monthly giveaway campaign to the Harry's list.
  • Increased product exposureMore opportunity for relevant organic mentions across Harry's channels. Curated exposure, not a fixed post count.
  • Priority campaign considerationFirst look at relevant challenges, product launches, sampling opportunities and other Harry's campaigns.
  • 5 King of the Hill and 5 Longest Mile ticketsYours on day one, around $3,750 worth. Give them away to your own audience or use them with your team.
  • Additional paid activationsLayer on sponsored challenges, dedicated emails, hero app placement, product launches, sampling and content packages.
Partner commitment
  • $4,000 + GST annual fee
  • A reasonable monthly product allocation for member giveaways. Type, quantity and value are agreed to suit your category and your price point, not a fixed annual product value.
  • Maintain a genuine member offer and provide current brand and product assets
Sign up as a Featured App Partner Book a call

$4,400 charged today, GST included. 12 months, plus the monthly product allocation you agree at checkout.

All fees are quoted in AUD and exclude GST. Not sure which level fits? Book a call and we will work it out with you.

Not ready to buy

Ask us anything first.

You can sign up for either package above and be live in the app without speaking to anyone. If you would rather ask a few questions first, send them here or book a call and we will talk it through.

Your reward Everything below is optional

Share these now and we can build your in-app listing faster. Skip any of it and send assets through later, it will not hold up your application.

Download the asset guide (PDF)
Square, minimum 1280 x 1280px
Square, minimum 1080 x 1080px
Landscape, minimum 1440 x 710px

We answer every enquiry, usually within a day. If you already know which package you want, you do not need to wait for us: sign up above and we will send you the asset form straight after.

Before you apply

The questions brands actually ask.

App Partner is $1,500 + GST a year. Featured App Partner is $4,000 + GST a year plus an agreed monthly product allocation. Both are annual, both are always on, and there are no other mandatory costs. Paid campaigns and event partnerships are quoted separately if and when you want them.
App Partner gets you found. You get a dedicated Rewards listing, your member offer, the partner dashboard and a referral code that earns you commission back. Featured gets you promoted on top of all that: priority placement in Rewards, your product in every monthly member giveaway and the giveaway email, more organic mentions, and first look at campaigns. Featured is capped, App Partner is not.
Not on App Partner. That tier is cash only. Featured includes a monthly product allocation for member giveaways, and we agree the type, quantity and value with you to suit your category and your price point. It is not a fixed annual product value, and we would rather set it somewhere you can sustain for twelve months than somewhere you resent by month three.
That is what the referral code is for. App Partners earn $50 an event ticket, Featured Partners earn $100, on anything bought through your code. Featured also starts with 5 King of the Hill and 5 Longest Mile tickets, so the fee is largely covered before you sell anything. Commission on app subscriptions is coming.
No. Sign up for either package and you are in. We do review every new partner afterwards, and if a brand is not a fit for the community or clashes with an existing partner we will say so and refund you in full. In practice that is rare, and it means you are not waiting on us to get started.
Then you are looking at an event partnership, which is a separate deal. King of the Hill and The Longest Mile bring naming and presenting rights, on-ground activation, livestream and hospitality. Plenty of brands start in the app, prove the audience is theirs, and step up from there. See Event Partners.

GET IN THE APP.

Two levels, one decision. Your offer in front of thousands of athletes who train every week, all year. Tell us about your brand and we will come back with the right level and the next steps.

Become a partner Book a call