King of the Hill and The Longest Mile. Australia's wildest endurance events, streamed to millions, built around by a community that trains all year. Partner with both, and the app comes with you.
We sell them together, because that is where the value is: two peak moments a year, one community between them, and your brand across all of it.
The last-one-standing hill climb that doubles every year and put Harry's on national television.
The mile that refuses to end. Sold out its first year off thirteen weeks of notice.
The app comes with you. Year-round exposure inside Harry's Challenges, the app our athletes open every week. Event partners get the Featured App Partner package included: priority placement in Rewards, your product in every monthly member giveaway, and a referral code that earns you commission. On its own that is $4,000 + GST a year. Here it costs you nothing extra.
Fewer, stronger, more integrated partners. And more events are coming: event partners get first look at every property we launch next.
Melbourne Frontyard Ultra, hosted by Ultra Series Australia, is not a Harry's property. Where we hold media rights it can be added as an extra opportunity.
It has doubled every year it has run. 100 tickets, then 200, then 400, sold out. Year two went viral off a shoestring budget and put Harry's on prime-time national news. Next edition: 30 October 2027, target 500.
The mile that refuses to end, on the 800m horse track at Kilmore Racing Club. Year one sold 200 tickets off 13 weeks of notice and 92.7% of campaign views reached people who do not follow us yet. Back 24 July 2027, target 1,000 athletes.
Athlete satisfaction
Unique viewers, 30 days
Interactions, 30 days
Every round goes out live with commentary. The frame carries the athlete count, the lap and distance readout, the race clock, and a sponsor pod that rotates through partners for the whole broadcast. Every image below is a real frame from the last King of the Hill.
Every one of those is a position a brand can hold. The full graphics package, including the leaderboards, the athlete cards and the in-frame promo panel, is documented here.
Five accounts, one community, and a following that is overwhelmingly Australian and squarely in the band that buys performance gear.
Plus 15,000+ on the email list and 4.3M views on Instagram this month. Event weeks are when all of it points the same way.
Presenting partner on Thinning the Herd. Their name is on the challenge artwork and their product is in the prize pool, in front of the community for the whole month it runs.
Prize partner on Clock the 3. A COROS watch is the prize every entrant is chasing, with the brand on the challenge artwork inside the app.
The scrolling wall is our rewards partners: brands supplying product, offers and prizes into the app marketplace. A different relationship to a brand partnership, and a good place to start.
Limited spots available for larger partners. The model is deliberately fewer, stronger, more integrated partners, so the bigger positions are not open indefinitely.
We prefer to sell both events together, with a single event as the smaller play, and every event partnership includes the app. A partnership runs twelve months from signing, and signing before the end of October makes King of the Hill 2026 your first activation. If the app is what you are after, start on App Partners instead.
Here is what the pieces cost. Every position below is a range, not a fixed price, because the footprint is different for every brand. Take one piece or take the lot. Open any of them to see what is actually included.
The rail on its own is the entry point. Named boards, the panel and athlete cards build from there.
Priority position is the difference between people walking past you and people walking past you forty times.
The one that works for brands outside endurance, and for people who just want to back athletes who cannot fund it themselves.
Deliberately few of these. The model is fewer, stronger, more integrated partners, so the bigger positions are not open indefinitely.
Tell us who you are and what you are trying to do. We will come back to book a call and take it from there.
Prefer to just email? sam@hardcoreharrys.com.au
After the app rather than the events? Apply as an App Partner.
Two events, one community, your brand across all of it, with the app included. Tell us what you are trying to do and we will build the partnership around that.
